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Power of MicroTargetingSM Presented at World Orphan Drug Congress

2.3 from 3 votes
Friday, March 23, 2012

Siren Interactive, a relationship marketing agency focused on rare disorder therapies, is participating in the World Orphan Drug Congress in Washington, DC, April 10- 13 as a silver sponsor.

Wendy White, founder and president of Siren Interactive, will be leading a preconference workshop and delivering a presentation on MicroTargetingSM.

The preconference workshop is slated for Tuesday, April 10 from 1:00 pm to 4:30 pm. Joining White will be Siren Interactive Director of Innovation and Search Eileen O’Brien, along with several other colleagues. The workshop format will combine discussion and participation around using Siren’s proprietary approach for MicroTargetingSM to develop search and social media strategies. On Thursday, April 12 at 4:10 pm, White will discuss the role of MicroTargetingSM in clinical trial recruitment acceleration through social media.

“MicroTargetingSM is at the core of finding and engaging rare disease patients,” explains White. “It’s critically important when developing relevant content that speaks to the needs of rare disease patients in their language, and in leveraging the power of social media.”

The World Orphan Drug Congress brings together leading pharma and biotech executives to strategize about the opportunities and challenges in commercializing treatments for rare and ultra-rare diseases. March 23 is the deadline to receive a discount of up to $220 on conference registration.

About Siren Interactive

Siren Interactive is focused on understanding the behaviors of patients and physicians dealing with chronic rare diseases. Because of this expertise, the agency can drive new patient starts and lifelong adherence to therapies for its clients. A recipient of the 2011 Manny Heart Award, Siren Interactive is the nation’s first and only marketing agency with dual regulatory compliance certification for Patient

Relationship Marketing and Internet Promotion/Social Media. The agency was founded in 1999 as a woman-owned business and has been on the Inc. 5000 list of the fastest-growing private companies in the US for the past two years. For more information, visit

Media Contact:
Chuck Strand
Source: Siren Interactive
2.3 from 3 votes
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by Abidemi Uruejoma
by Abidemi Uruejoma